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Reinventing Frozen

You may have noticed that most grocery stores have a similar layout. The healthy and/or fresh stuff fills the outer aisles, while the prepackaged, boxed, and frozen make up the center. Many health gurus who provide shopping tips have a tendency to suggest keeping to the bordering aisles because that’s where the healthiest foods are.

We’ve changed that.

Particularly in the frozen section.

Because of technology and ingenuity. 

More and more, the frozen aisles are beginning to up the ante on health. A great discovery has been made and is being taken advantage of in such a good way. That discovery?

Freezing healthy food keeps it healthy.

Of course, there is still a plethora of what is best called “conventional” foods, to keep it nice. Fortunately, we live in an age of information where a quick search can lead you in the right direction for the health practice you follow so it makes it easy to pilfer through the junk to get to the buried treasure.

Don’t be fooled by shopping just the outer aisle of the store because there are plenty of healthy foods on the inner aisles as well.

Its why organic can stay organic for so long. The natural foods are more often found in the freezer section because of the need to maintain the organic state, which means freezing. Freezing can keep foods pesticide free without oxidizing, preservative-free without rotting, and unconventional without molding.

Even ice cream is making a debut for ditching the junk food stigma of frozen foods and switching to healthy options. The greatest thing about reinventing frozen is the endless amount of options! We know it has saved us from having to add less than ideal ingredients to our healthy foods and we love it! We hope you do too!

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